A Comprehensive Guide to Oumph (and where to find it)

by Emma Phillips
Last updated: 04/10/18

We thought it was high time we dedicated a page on Vegan Womble to Oumph!, especially now their Kebab Spiced has been awarded PETA UK’s Best Vegan Meat award. Well done! Henrik Åkerman, Marketing Director at Food for Progress, the company behind Oumph!, comments:

“We are thrilled by this award, Oumph! Kebab Spiced is a popular product in the UK. It has an excellent taste and texture which appeals to both vegans and meat eaters. It’s versatile and easy to cook, which makes it suitable for home cooks as well as food services”. 

The following Oumph! products are currently available in the UK.

Pulled Oumph!
The top seller! Oumph! chunks in a flavourful BBQ sauce – delicious in tacos or burgers.

Pulled Oumph Meat

Pulled Oumph

Oumph! Kebab Spiced
Oumph! strips seasoned with a classic kebab spice mix – just add fresh vegetables and sauces to create your own plant-based kebab.

Oumph Kebab and The chunk meat

Oumph Kebab and The Chunk

Oumph! The Chunk
This is unseasoned for those who like to add their own herbs, spices and creativity to a dish. The Chunk contains only soya beans, water and a little salt.

Oumph Salty and Smoky Meat

Oumph Salty and Smoky

Oumph! Salty & Smoky
With its salty, smoky and slightly sweet taste Oumph! Salty & Smoky is a perfect partner for brunch, served with American pancakes, or in a bagel. Try it with a full English breakfast, or in an Oumph! ‘O.L.T.’

Oumph Italian Style Pizza

Oumph Italian Style Pizza

Oumph! Italian Style Pizza
Inspired by Italy with semi-dried tomatoes, rocket, thyme and garlic seasoned Oumph!, and organic and plant-based cheese. The pizza base is hand-stretched and baked in a wood-fired brick oven.

Oumph's Italian Style Pizza when Cooked

Oumph’s Pizza Cooked

Oumph! is currently available in Tesco, Whole Foods Market, independent stores across the UK and coming soon to Holland & Barrett. Their brand new pizza can only be found in selected Tesco stores at present. A list of stockists can be found here.

Oumph is a favourite in Sweden and the Nordic countries. Oumph! is made from soya beans and organic herb and spice mixes. It’s plant-based and free from gluten and dairy. Oumph! is versatile and easy to cook. It’s suitable to grill, boil, sauté, deep-fry or heat over an open fire. In addition, it’s high in protein and fibre and a source of iron and folic acid, as well has having a low climate impact.

Since its launch in Sweden and the Nordic countries in 2015 Oumph! has become a favourite with a wide audience, including families, millennials, foodies, chefs and fast-food loving flexitarians and vegans.

Please let us know if you’ve tried Oumph! and what you think with the community!


Leave a Comment
  • Trish says:

    Have been using Oumph for a while now. I love the texture and the flavours, and am delighted to see there is one I haven’t tried yet – Thyme and Garlic. Alone, or in a dish such as curry, fajitas, stew, stir fry or in gravy with roast potatoes and veg – it is simply delicious.

  • Steven says:

    I love using oomp, great using in mexican kits or pizza toppings. I’d love to fill my freezer full of the stuff.

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